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STW Thesaurus for Economics

Content language

B Business economics > B.07 Marketing > B.07.05 Distribution > Distribution channel > Multichannel strategy
B Business economics > B.05 Materials management and logistics > Distribution channel > Multichannel strategy
PREFERRED TERM
Multichannel strategy  
TYPE

  • Descriptor

BROADER CONCEPT
ENTRY TERMS
  • Cross-channel marketing
  • Multi-channel marketing
  • Omnichannel
IN OTHER LANGUAGES
Multikanalvertrieb

German

Mehrkanalsystem
Omni-Channel
URI
http://zbw.eu/stw/descriptor/29812-2
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