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Content language

B Business economics > B.07 Marketing > Marketing > Relationship marketing > Business-to-business marketing
PREFERRED TERM
Business-to-business marketing  
TYPE
  • Descriptor

BROADER CONCEPT
ENTRY TERMS
  • B2B marketing
  • B2B relationship
  • Business marketing
  • Business-to-business relationship
  • Industrial marketing
IN OTHER LANGUAGES
B-to-B-Marketing

German

B-to-B-Markenführung
B2B-Marketing
B-to-B-Marke
Investitionsgütermarketing
Industriegütermarketing
B2B-Beziehungen
URI
http://zbw.eu/stw/descriptor/26022-4
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