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Content language

B Business economics > B.07 Marketing > Marketing > Relationship marketing
PREFERRED TERM
Relationship marketing  
TYPE
  • Descriptor

RELATED CONCEPTS
ENTRY TERMS
  • CRM (Customer Relationship Management)
  • Customer experience management
  • Customer orientation
  • Customer relationship
  • Customer relationship management
IN OTHER LANGUAGES
Beziehungsmarketing

German

Kundenorientierung
Kundennähe
Beziehungsmanagement
Kundenbeziehungen
Kundenmanagement
URI
http://zbw.eu/stw/descriptor/19133-0
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