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STW Thesaurus for Economics

Content language

B Betriebswirtschaft > B.07 Marketing > Marketing > Beziehungsmarketing
B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Beziehungsmarketing
PREFERRED TERM
Beziehungsmarketing  
TYPE

  • Descriptor

BROADER CONCEPT
NARROWER CONCEPTS
RELATED CONCEPTS
ENTRY TERMS
  • Beziehungsmanagement
  • Kundenbeziehungen
  • Kundenmanagement
  • Kundennähe
  • Kundenorientierung
IN OTHER LANGUAGES
Relationship marketing

English

Customer experience management
Customer orientation
CRM (Customer Relationship Management)
Customer relationship management
Customer relationship
URI
http://zbw.eu/stw/descriptor/19133-0
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