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Content language

PREFERRED TERM
B-to-B-Marketing  
TYPE
  • Descriptor

BROADER CONCEPT
RELATED CONCEPTS
ENTRY TERMS
  • B2B-Beziehungen
  • B2B-Marketing
  • B-to-B-Marke
  • B-to-B-Markenführung
  • Industriegütermarketing
  • Investitionsgütermarketing
IN OTHER LANGUAGES
Business-to-business marketing

English

B2B marketing
Business-to-business relationship
B2B relationship
Business marketing
Industrial marketing
URI
http://zbw.eu/stw/descriptor/26022-4
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