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PREFERRED TERM
Competitive strategy  
TYPE
  • Descriptor

ENTRY TERMS
  • Strategic group
SCOPE NOTE
  • Corporate strategy to safeguard the firm's competitiveness, concerning e.g. product management, manufacturing technology, or organizational structure.
IN OTHER LANGUAGES
Wettbewerbsstrategie

German

Strategische Gruppe
URI
http://zbw.eu/stw/descriptor/19565-6
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