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Content language

PREFERRED TERM
Key-Account-Management  
TYPE
  • Descriptor

BROADER CONCEPT
RELATED CONCEPTS
ENTRY TERMS
  • Großkundenmanagement
  • Schlüsselkundenmanagement
IN OTHER LANGUAGES
Key account management

English

KAM (Key-account management)
Global account management
Strategic account management
URI
http://zbw.eu/stw/descriptor/19119-1
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