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STW Thesaurus for Economics

Content language

B Business economics > B.04 Human resource management > Human Resource Management > HR marketing
B Business economics > B.04 Human resource management > B.04.02 Recruitment and human resource development > B.04.02.01 Recruitment > HR marketing
PREFERRED TERM
HR marketing  
TYPE

  • Descriptor

BROADER CONCEPT
RELATED CONCEPTS
ENTRY TERMS
  • Employer attractiveness
  • Employer branding
  • Human resources marketing
  • Internal marketing
IN OTHER LANGUAGES
Personalmarketing

German

Personalwerbung
Arbeitgeberattraktivität
Personalmarktforschung
Arbeitgebermarke
Internes Marketing
URI
http://zbw.eu/stw/descriptor/19007-5
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