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Content language

PREFERRED TERM
Advertising effects  
TYPE
  • Descriptor

ENTRY TERMS
  • Advertising response
  • Impact of advertising
  • Recognition test
IN OTHER LANGUAGES
Werbewirkung

German

Werbeerfolgskontrolle
Werbetest
Werbewirkungsforschung
Werbeeffizienz
Werbekontaktanalyse
URI
http://zbw.eu/stw/descriptor/12837-6
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