skip to main content

STW Thesaurus for Economics

Content language

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising media
PREFERRED TERM
Advertising media  
TYPE

  • Descriptor

BROADER CONCEPT
NARROWER CONCEPTS
RELATED CONCEPTS
ENTRY TERMS
  • Media planning
  • Media selection
IN OTHER LANGUAGES
Werbeträger

German

Mediaplanung
Werbemedium
URI
http://zbw.eu/stw/descriptor/12829-5
Download this concept:
RDF/XML TURTLE JSON-LD