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STW Thesaurus for Economics

Content language

... > N Related subject areas > N.06 Social sciences > N.06.03 Social behaviour > N.06.03.01 Social relations > Reputation > Brand image
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Brand management > Brand image
... > B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Brand management > Brand image
N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Brand image
PREFERRED TERM
Brand image  
TYPE

  • Descriptor

BROADER CONCEPT
RELATED CONCEPTS
ENTRY TERMS
  • Brand personality
  • Product image
IN OTHER LANGUAGES
Markenimage

German

Produktimage
Markenbild
Markenidentität
URI
http://zbw.eu/stw/descriptor/12806-3
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