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Content language

PREFERRED TERM
Direct marketing  
TYPE
  • Descriptor

RELATED CONCEPTS
ENTRY TERMS
  • Direct advertising
  • Direct mail
  • Direct mailing
  • Direct-to-consumer advertising
  • Personalized advertising
IN OTHER LANGUAGES
Direktmarketing

German

Direktwerbung
Dialogmarketing
Telefonmarketing
Personalisierte Werbung
URI
http://zbw.eu/stw/descriptor/12780-2
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