B Business economics
B.01 Management and business organization
B.01.02 Business organization and business organization theory
Inter-firm cooperation
...
B.01 Management and business organization
B.01.05 Firm development, size, and location
B.01.05.01 Firm development
Inter-firm cooperation
PREFERRED TERM
Marketing cooperation
TYPE
-
Descriptor
BROADER CONCEPT
NARROWER CONCEPTS
RELATED CONCEPTS
ENTRY TERMS
- Affiliate marketing
- Cobranding
- Co-branding
IN OTHER LANGUAGES
Marketingkooperation
German
Vertikales Marketing
Markenpool
Gemeinschaftsmarketing
Markenkooperation
Kooperatives Marketing
Vertriebsnetzwerk
URI
http://zbw.eu/stw/descriptor/12777-5