skip to main content

STW Thesaurus for Economics

Content language

A General descriptors > A.00 General Descriptors > Cooperation > Inter-firm cooperation > Marketing cooperation
B Business economics > B.01 Management and business organization > B.01.02 Business organization and business organization theory > Inter-firm cooperation > Marketing cooperation
... > B Business economics > B.01 Management and business organization > B.01.05 Firm development, size, and location > B.01.05.01 Firm development > Inter-firm cooperation > Marketing cooperation
B Business economics > B.07 Marketing > B.07.05 Distribution > Marketing cooperation
PREFERRED TERM
Marketing cooperation  
TYPE

  • Descriptor

BROADER CONCEPT
NARROWER CONCEPTS
RELATED CONCEPTS
ENTRY TERMS
  • Affiliate marketing
  • Cobranding
  • Co-branding
IN OTHER LANGUAGES
Marketingkooperation

German

Vertikales Marketing
Markenpool
Gemeinschaftsmarketing
Markenkooperation
Kooperatives Marketing
Vertriebsnetzwerk
URI
http://zbw.eu/stw/descriptor/12777-5
Download this concept:
RDF/XML TURTLE JSON-LD