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STW Thesaurus for Economics

Content language

... > N Related subject areas > N.06 Social sciences > N.06.03 Social behaviour > N.06.03.01 Social relations > Communication > Public relations
N Related subject areas > N.08 Culture and humanities > N.08.04 Communications and media > Communication > Public relations
B Business economics > B.01 Management and business organization > B.01.03 Corporate information and communication > Communication > Public relations
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Public relations
PREFERRED TERM
Public relations  
TYPE

  • Descriptor

BROADER CONCEPT
NARROWER CONCEPTS
RELATED CONCEPTS
ENTRY TERMS
  • Corporate communication
  • Corporate communications
  • PR (Public Relations)
IN OTHER LANGUAGES
Öffentlichkeitsarbeit

German

Betriebliche Informationspolitik
Imagepflege
URI
http://zbw.eu/stw/descriptor/12775-2
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