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Content language

PREFERRED TERM
Marketing management  
TYPE
  • Descriptor

RELATED CONCEPTS
ENTRY TERMS
  • Marketing implementation
  • Marketing mix
  • Marketing strategy
  • Market-orientated perspective
IN OTHER LANGUAGES
Marketingmanagement

German

Marketingstrategie
Marketingkonzeption
Marketingplanung
Marketingpolitik
Kommunikationspolitik im Marketing
Marktorientierte Unternehmensführung
Marketing-Kommunikation
URI
http://zbw.eu/stw/descriptor/12770-5
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