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marketing > marketingová koncepce
PREFERRED TERM
3205

Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

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marketingová koncepce  
BROADER CONCEPT
ENTRY TERMS
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    marketingová teorie
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    teorie marketingu
SCOPE NOTE
  • Různé akce zaměřené na zjištění, předpovídání nebo stimulování potřeb spotřebitelů s cílem přizpůsobit jim výrobu a odbytovou strategii.
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IN OTHER LANGUAGES

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teoria e marketingut

Albanian

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теория на маркетинга

Bulgarian

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teorija marketinga

Croatian

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teorija obrade tržišta

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markedsføringsteori

Danish

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marketingteori

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marketing

Dutch

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marketingtechniek

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theory of marketing

English

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turundusteooria

Estonian

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markkinoinnin teoria

Finnish

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mercatique

French

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marchéage

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marketing

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Marketing

German

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μάρκετινγκ

Greek

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αγοραλογία

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εμποριολογία

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marketing

Hungarian

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marketing

Italian

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elementi di marketing

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piano di marketing

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tecniche di marketing

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tirgzinības teorija

Latvian

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rinkodaros teorija

Lithuanian

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теорија на маркетинг

Macedonian

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teorija tal-kummerċjalizzazzjoni

Maltese

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teoria marketingu

Polish

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marketing

Portuguese

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teoria marketingului

Romanian

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теорија маркетинга

Serbian

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теорија истраживања тржишта

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teória marketingu

Slovak

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teorija trženja

Slovenian

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mercadotecnia

Spanish

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marketing

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mercadeo

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marknadsföringsteori

Swedish

URI
http://eurovoc.europa.eu/3205
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