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commercializzazione > merchandising
PREFERRED TERM
3204

Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

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merchandising  
BROADER CONCEPT
NARROWER CONCEPTS
ENTRY TERMS
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    tecnica promozionale di vendita
SCOPE NOTE
  • Dal punto di vista del produttore è il complesso di attività che favorisce la vendita del proprio prodotto. Nell'ambito del commercio al dettaglio indica le initiziative attuate in un punto vendita per accelerare il movimento del prodotto verso il consumo.
VERSION
  • 4.4
IN OTHER LANGUAGES

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veprimtari promocionale

Albanian

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маршайндзинг

Bulgarian

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marketing na prodajnom mjestu

Croatian

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merchandising

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inzerování zboží

Czech

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reklama na zboží

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prezentace zboží

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merchandising

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obchodní taktika zvyšování přitažlivosti výrobku

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markedsføring

Danish

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marketing

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merchandising

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merchandising

Dutch

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verkooptechniek

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merchandising

English

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toote arendus

Estonian

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tuotekehitys ja markkinointi

Finnish

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marchandisage

French

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merchandising

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Merchandising

German

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μερτσαντάιζινγκ

Greek

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merchandising

Hungarian

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produkta virzīšana tirgū

Latvian

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reklamavimas parduotuvėje

Lithuanian

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техники за подобрување на продажбата

Macedonian

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начин на изложување на производите

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маркетинг политика

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деловна тактика за зголемување на атрактивноста на производите

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поставеност на производите во продавницата

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маркетиншка политика

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маркетиншка кампања

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маркетинг кампања

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merchandising

Maltese

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merchandising

Polish

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merchandising

Portuguese

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comercializarea mărfurilor

Romanian

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технике поспешивања продаје

Serbian

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мерчандајзинг

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merchandising

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merchandising

Slovak

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spôsob vystavenie produktu

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usporiadanie miesta predaja

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umiestnenie produktu v predajni

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tehnike pospeševanja prodaje (merchandising)

Slovenian

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merchandising

Spanish

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valorización del producto

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marknadsföring

Swedish

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marknadsföringskampanj

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saluföring

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marknadsföringspolitik

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kommersiellt utnyttjande

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marknadsföringsorganisation
URI
http://eurovoc.europa.eu/3204
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