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marketing > inzerování zboží
PREFERRED TERM
3204

Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

Version: n/a

inzerování zboží  
BROADER CONCEPT
NARROWER CONCEPTS
ENTRY TERMS
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    merchandising
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    obchodní taktika zvyšování přitažlivosti výrobku
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    prezentace zboží
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    reklama na zboží
SCOPE NOTE
  • Různé techniky využívané k tomu, ukázat výrobek nebo službu co možná nejpřitažlivěji pro zákazníka.
VERSION
  • 4.4
IN OTHER LANGUAGES

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veprimtari promocionale

Albanian

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маршайндзинг

Bulgarian

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marketing na prodajnom mjestu

Croatian

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merchandising

Version: n/a

markedsføring

Danish

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marketing

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merchandising

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merchandising

Dutch

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verkooptechniek

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merchandising

English

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toote arendus

Estonian

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tuotekehitys ja markkinointi

Finnish

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marchandisage

French

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merchandising

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Merchandising

German

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μερτσαντάιζινγκ

Greek

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merchandising

Hungarian

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merchandising

Italian

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tecnica promozionale di vendita

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produkta virzīšana tirgū

Latvian

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reklamavimas parduotuvėje

Lithuanian

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техники за подобрување на продажбата

Macedonian

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начин на изложување на производите

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маркетинг политика

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деловна тактика за зголемување на атрактивноста на производите

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поставеност на производите во продавницата

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маркетиншка политика

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маркетиншка кампања

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маркетинг кампања

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merchandising

Maltese

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merchandising

Polish

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merchandising

Portuguese

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comercializarea mărfurilor

Romanian

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технике поспешивања продаје

Serbian

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мерчандајзинг

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merchandising

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merchandising

Slovak

Version: 4.4

spôsob vystavenie produktu

Version: 4.4

usporiadanie miesta predaja

Version: 4.4

umiestnenie produktu v predajni

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tehnike pospeševanja prodaje (merchandising)

Slovenian

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merchandising

Spanish

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valorización del producto

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marknadsföring

Swedish

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marknadsföringskampanj

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saluföring

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marknadsföringspolitik

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kommersiellt utnyttjande

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marknadsföringsorganisation
URI
http://eurovoc.europa.eu/3204
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