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TOURISM > Tourist event promotion > Advertising campaigns
PREFERRED TERM
Advertising campaigns  
DEFINITION
  • Delivering television, printed and electronic marketing, public relations and information programs to promote Australia or a particular region as a travel and tourism destination. Includes advertising campaigns to promote tourist events and local products.
BROADER CONCEPT
ENTRY TERMS
  • Tourist advertising
CONTRIBUTOR
  • KOdea
CREATOR
  • superadmin
URI
https://data.naa.gov.au/def/agift/Advertising-campaigns_2
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RDF/XML TURTLE JSON-LD Created 7/6/16, last modified 9/13/16