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> uses and gratifications approach
PREFERRED TERM
uses and gratifications approach  
BROADER CONCEPT
IN OTHER LANGUAGES
approche de la carotte et du bâton

French

approche des avantages / bénéfices
Uses and Gratifications Approach

German

Nutzenansatz
метод вознаграждения

Russian

URI
http://lod.gesis.org/thesoz/concept_10053435
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BROADER MATCHING CONCEPTS
STW Thesaurus for Economics